Evolution by Eddy Sain

Who drives the 928?

This is the "Customer Profiles" that Porsche consider is the 928 owner.

95% of the owners are male, which is higher than the rest of the Porsche range (yes I fit but I am greater than 95% male .. lots more).

928 owners usually run two or three other vehicles as well (do they have to? Is it like Jaguar, to tell people you got money buy a Jag to prove you have money, drive one. Yes I have a shed full and when I bought my first, about eight more).

The average age if the driver is between 45 and 50, making it the oldest Porsche owning group. (I must have old blood as I started a lot earlier).

Self-employed businessmen account for 55% of all 928 owners, the largest individual group, followed by freelancers at 26%. (Yep I fit anything but share it with my partner, the Government. God he is bad with money!).

The most frequent reasons stated for buying a Porsche 928 are:

• Power output/speed (yep but need more)
  
  
• Brand loyalty (not really they will all take your money)
  
  
• Quality / Durability (yes)
  
  
• Styling (yes definitely)
  
  
• Safety - A purchase motive mentioned usually often in connection with the 928 more often than other Porsche models (nice box to be wrapped in).

Regards, Eddy Sain